New Rock Technologies, Inc. designs, develops, manufactures and markets telephony and voice over IP (VoIP) products and applications for the small and medium-sized enterprise (SME) sector, telecom operators and Internet telephony service providers. (ITSP) and supplier partners. As a leading provider of SIP-based devices, New Rock is committed to providing highly reliable and cost-effective converged communications solutions.
History
The company was founded by Bing Yang and Hua Lin in 2002. Prior to that, Bing Yan was CEO and Hua Lin was VP of Advanced Technology at Convergent Networks, a Massachusetts based MGCP-based trunk and SS-7 signaling gateway. Inspired by the emergence of SIP technology and its enormous potential to significantly reduce telephony costs in developing countries, they left Convergent Networks and incorporated New Rock Technologies, Inc. in the United States (Delaware). They then joined several other veterans specializing in telecommunications hardware and software development. Their first 48-port MX100-AG product was designed and developed from the ground up in nine months.
Early years
In 2003, the company relocated its core business to Shanghai, opening exclusively its own venture, Shanghai New Rock Technologies, Inc. With a core team of six from the US and a few local employees, New Rock Shanghai began product development, marketing and sales in a 260 square foot office near downtown Shanghai. When the MX100-AG was officially released to the market at the end of 2003, it was one of the first SIP-based VoIP gateways in China. The first notable sale was the deal of seven MX100-AG gateways to a local bank in a small town 400 miles from Shanghai.
In 2004, IDG Capital Partners, a venture capital firm specializing in investments in China, invested $ 1,500,000, becoming the company's sole outside investor.
From 2004 to 2007, a vigorous startup team developed MX-series SIP and MGCP VoIP gateways supporting a wide range of FXS and FXO configurations as well as ISDN over T1 / E1 configurations. {{1} } Due to unfavorable regulatory requirements and poor IP network infrastructure, the VoIP market in China developed slowly in the early years of 2000, and the company's sales went through an extremely difficult period in 2003 and 2008.
Bing Yang left the company to join to Cisco in 2007 and in Hua Lin became CEO.
Become the leading VoIP provider in China
The company has benefited greatly from the rapid growth of the enterprise VoIP market in China since the late 2000s. Due to its reputation for high quality and cost-effectiveness, the company's VoIP gateway products have been selected for OEM or resale by partners from leading telecommunications service providers in China and abroad. Mass production has further helped to lower product costs and improve quality. In the meantime, through endless compatibility tests, the products have improved compatibility with the IMS-based soft-core switch and third-party SIP servers such as Microsoft Lync, Cisco CallManager, Broadsoft, Asterisk, and FreeSWITCH.
Since 2008, the company has begun to expand its product line to IP-PBX and converged corporate communications servers integrated with WiFi / 3G / 4G routers, SIP servers and FXS / FXO gateways targeted at SMEs (small and medium-sized enterprises ) market.
As of 2015, New Rock has manufactured and shipped over 400,000 VoIP devices worldwide.
Products
New Rock Technologies Inc. offers a wide range of VoIP products, including analog VoIP media gateways, SIP-ISDN trunking gateway, universal IP PBX, session border controller for enterprise applications, and value-added applications.
IP telephony system
The OM series is a versatile IP telephony system with built-in FXS and FXO ports that provides seamless connectivity not only to PSTN and analog terminals, but also to SIP trunks and IP-based SIP terminals.
Local Gateway / Local Life Support Exchange
As VoIP and cloud communications are rapidly evolving and widely used, enterprises can deploy a telephony solution based on distributed PBX or cloud / hosted communications networks at a lower cost. To prevent interruption of calls and call-related services when the head office server or cloud / hosted server goes offline, New Rock Local Exchange (LSBX) is operational and is designed to be deployed in local offices or branch offices to handle calls instead of a downed server. Once the connection is restored, the calling services will be switched back to the head office server or cloud / hosted server.
Available LSBX models offer analog (FXO) and PRI (30B + D) interfaces to meet the needs of various companies with number of employees from 50 to 300 people.
Analog Media Gateway
The MX series connects the TMD network to a SIP base or MGCP VoIP network. Modular design of FXS and FXO ports, up to 500 allowed routing rules, high availability (HA) and PSTN failover are some of the popular features.
Trunking gateway
SIP-ISDN MX100G SIP-ISDN Trunking Gateway offers a solution to the problem of connecting existing ISDN-PRI to the core networks of SIP voice operators.
Session Border Controllers (SBCs)
Enterprise SX3000 Acts as the Point of Interest Between Enterprise VoIP and SIP-ba Services | sed service providers.
IP-Telephony
The NRP Series IP Desktop Phone has many telephony features with standard Plug and Play functionality. Surge protection device
with patch panel. The PT2400 / PT4800 Patch Panel Surge Protection Device supports voltage protection levels up to 6 kV, ensuring the normal operation of the analog media gateway in the harshest lightning environments.
Application add-on
They are designed for New Rock Technologies IP-PBX products
- NeeHau: Window based business phone management system that provides call control functions such as call recording playback, call history check and click on call, etc.
- WeWei: Smart SIP based softphone application provides reliable telephony for business by combining SIP extension function with legacy DISA function.
Supporting tools
They are designed to make the device easier to use:
- Finder: fast discovery of device IP address
- Telegreeting: formatting downloaded IVR audio files
- Recording agent: collecting recording files on a remote storage server and converting PCM audio to MP3 format
- CDR Software: Collect Call Records on a Remote Storage Server
Official website: http://www.newrocktech.com/
If you are interested in obtaining additional information regarding the products manufactured by New Rock Technologies, please contact our office for advice.