Today, guests want to feel safe and, at the same time, make the most of their stay. Hoteliers are tasked with rebuilding the guest's path by reducing human interaction to contain the spread of the virus. Technology is becoming critical as digital contactless services replace face-to-face communication.
New technologies can help hoteliers attract guests. For example, a virtual tour based on augmented reality allows potential customers to get acquainted with the hotel's surroundings before their arrival. With the help of the Alcatel-Lucent Enterprise Rainbow™ APIs, real-time communications such as chat, voice, and video can be easily integrated into the hotel's website or mobile application.
The image of people queuing at the front desk and handling physical keys will be a thing of the past. With online registration from the guest app, contactless registration will become the new norm.
Another alternative would be to install self-registration kiosks in the lobby. Intelligent kiosks combining thermal imaging cameras, document scanning, and face recognition can simplify and secure the entire registration procedure and minimize human interference.
Alcatel-Lucent Enterprise Digital Age Networking offers several technologies that allow you to use these various registration options. Alcatel-Lucent OmniAccess® Stellar Services Location-based (LBS) can detect when a guest who has made a reservation arrives at the hotel lobby. Alcatel-Lucent Rainbow Workflow can send a personal welcome message, start automatic registration, upload a digital key and direct the guest to the room.
Mobile applications provide an even more comprehensive range of opportunities to reduce personal contact with hotel staff, making services available to guests in the rooms and inside the venue. The hotel must provide excellent ubiquitous Wi-Fi for all this to work smoothly. Thanks to Alcatel-Lucent OmniAccess Stellar WLAN, guests can enjoy excellent Wi-Fi in the hotel, so they can access everything they need from anywhere and on any mobile device.
With the help of indoor location services, hotel operators can provide guests with contextual, dynamic, and personalized notifications and offers. Major resorts may consider implementing a people tracking service that would allow them to offer ubiquitous suggestions to where a guest is or a service that allows guests to stay informed about other members of their group or family. ALE LBS, supported by Rainbow Workflow, uses the OmniAccess Stellar WLAN infrastructure to provide these capabilities.
When leaving the hotel, interaction with the staff should be minimal. Hotels may offer expedited check-out using in-room devices or a guest's mobile app. This process can be personalized with an individual farewell message when a guest leaves the hotel, including helpful information for future stays, such as new discounts or other offers.
As with check-in, check-out capabilities allow you to use the ALE network infrastructure, including OmniAccess Stellar Wi-Fi, OmniAccess Stellar LBS, and Rainbow Workflow.
All these solutions will provide a safer environment, helping hotels to revitalize business, improve guest experience and stay ahead of the competition.